Bear Bait Bakery was a passion project born out of a dream—my dream of owning a bakery one day. When I was laid off, I toyed with the idea of launching a small delivery-based bakery, and what started as a playful concept quickly turned into a full-fledged brand. I created the logo, packaging, stickers, social media assets, and branding, shaping Bear Bait Bakery into a cheeky, queer-centered bakery that didn’t just serve cookies—it served personality.

Every aspect of the branding was crafted with humor and heart, from the bear-themed menu names to the playful nods to LGBTQ+ culture. Whether it was a single "Chaser" cookie or a full-blown "Hibernation" order of 100, Bear Bait Bakery was designed to be a fun, indulgent experience. While it never made it past the concept phase, it remains a dream I’d love to bring to life someday.